Personally, I am quite a sociable person, but I really hate networking. Or should I say, I hate networking for networking’s sake and being in an environment where it feels forced. However, as an employability coach, I not only understand the value of networking, but I also actively encourage those who I support to incorporate this into their actions. Networking can open doors and lead to opportunities, and it doesn’t have to be forced or fake.
Why Networking Actually Matters
Statistics around what is often referred to as the ‘hidden job market’ have been branded around for over 50 years, with various studies suggesting that anywhere between 60% and 80% of jobs are not publicly advertised. The National Careers Service website states that in some industries the figures are as high as 70% to 85%. The origins and merits of these statistics are often argued, and in an age with recruitment processes, policies and costs to consider, there is good reason. What has been consistent is that one way to explore, enquire and apply for positions or opportunities is through an individual’s own network.
Aside from the obvious around exploring opportunities, there are also various other benefits from doing so. By increasing your network, you access a greater depth of knowledge with those you meet able to offer insights that books or websites can’t provide. Additionally, this can lead to informal mentoring as you move closer to your chosen career, with information, contacts and ideas that you didn’t previously have access to. This increases your support network, with one additional trusted contact being powerful enough to change how you confront challenges.
A Bee Work Ready client recently attended a fishing exhibition where he was able to find out information related to roles within the fishing and environmental sectors. One key contact swapped details and was able to provide him with expert knowledge and guidance around pathways that would support his career redirection into an industry he has always been intrigued by.
Rethinking Networking
Often people put themselves under pressure when it comes to networking. There is a belief that it is more aligned to those who are an extravert, working in marketing or holding senior positions. They consider a need to come away with a lot of information gained from as many people as possible. By setting small, achievable goals, they are far more likely to benefit from the experience. I often discuss quality over quantity with clients, and in networking situations that really is key. By focusing on developing relationships, rather than building numbers or shaking the most hands, there is a real chance of gaining an understanding of exactly who that person is and how a relationship would be of value.
When meeting new people in person or online, it’s important to show genuine interest and curiosity towards them. Trying to understand what their story, position, and aspirations are, rather than simply ‘what you can get’ helps to build a stronger foundation to the relationship. If you are going to comment on posts made online, make it worthwhile, don’t just do it to get noticed. Those comments that are genuine, insightful, or supportive are far more likely to get a similar response than those that are simply intended to gain traction or tick a box. Likewise, by reaching out with a personal message, ensure that it has genuine purpose and not simply to fish for a connection or for gain.
A few years ago, I reconnected (via LinkedIn) with someone who had previously delivered a service in the prison where I had worked. Having not worked with each other for several years, we arranged a coffee. The catch-up was warm and intriguing, with us both getting to better understand our own journeys since our previous work. This formed early discussions from which some partnership working was established, allowing my company to support some of the excellent work of the organisation he is now a director for. Both parties went into the initial conversation with genuine intrigue and no expectations around opportunities, creating a strong foundation and open dialogue.
In-Person Networking Made Simple
In person networking doesn’t just take place in formal networking environments, it happens in a wide variety of settings. Examples include careers fairs, insight days, conferences, training events and even on the school run. In fact, some of my favourite and most productive networking has taken place at football matches or in the pub! Whatever the setting, having a short, authentic introduction that best describes you can ensure you feel more confident and leave a positive impression. From my personal perspective, I have an intro that I amend only slightly for different situations. However, it is consistent in that I deliver it with the energy that reflects me and with a smile that I hope shows how much I enjoy what I do. Most of that comes naturally, but over time I have refined the message to ensure I don’t waffle and lose people along the way.
Each conversation is a two-way street, so it’s also important you get to know the person you are talking to as well. Show genuine interest in them with questions that are of real interest to you and listen actively. By focusing on 2-3 meaningful conversations at events, you can avoid repetition, and the feel of ticking a box, whilst also staying authentic and energised.
Digital Networking Without Feeling Fake
For some, taking their online presence from leisure to professional can be just as daunting as attending face-to-face events. As we have already covered, interactions should have real meaning and be genuine. But it’s not just about direct engagement with individuals. There are also groups that cover professions, sectors or similar interests. By joining these to connect with others, share experiences, knowledge and receive advice, you naturally increase your presence, network, and reach.
Share helpful and insightful articles and content via your news feeds. Also, it is often good practice to engage with those who take the time to comment on your posts. Taking time to thank people who support your growth or offer advice reflects well and will increase the likelihood of them doing so again in the future.
If you are going to use the power of direct messages then avoid copy and paste text, as these can be easy to spot. A common mistake people make is sending mixed or impersonal messages. For instance, I recently received a message that read “Happy birthday, Stuart. Do you attend networking events?” I didn’t reply, but if I had it would have been to suggest that I do but with care and consideration around ensuring they are a good fit for my personality.
Overcoming Networking Anxiety
Approach any networking as an opportunity to feed curiosity, learn and meet new people, rather than for the purpose of self-promotion. This lowers your own expectations and eases any pressure around achieving specific results. Keep the number and size of events that you attend to a level that you are comfortable with. Just meeting one new person or sending one message per week can be the action that helps to get your journey started. Small steps really can make a big impact and, if you wish, you can grow as your confidence builds.
There are also other little steps that may assist individuals based on their own personality. These range from having a small notebook to make notes, arriving at events when they are likely to be less busy, or even role-playing conversations with friends prior to attending. Making notes of what you are anxious about can help to understand the steps that would help you to feel more comfortable.
Recently a young lady was assisted in attending her first careers fair along with her occupational therapist. She did so with no expectations and to use it simply as an experience to understand the environment better. Not only did she make one very strong contact, but she was able to discuss the experience with her support team to help her make the most out of any future events.
Conclusion
Networking takes place informally every day in the places we go, the things we do and the way we interact via social or professional media. For those looking to do so as part of their career restart, redirection or growth, there are also many more formal settings of which to choose from. Approach networking with a positive mindset based around learning more, meeting new people and being able to assist others. By doing this and being authentic, you increase the likelihood that you will also enjoy it and will be able to grow your network with likeminded people who are worth knowing.
Further resources
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About the Author
This article was written by Stuart Miller of SDM Training Services, who brings over 10 years of experience supporting individuals with health-related barriers back into work through tailored employability and vocational rehabilitation support. Stuart also has more than 20 years of experience working with people navigating life-changing circumstances, providing compassionate and practical guidance.
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